Privacy Policy

Last updated: 18 September 2026

NeloKid operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalised shopping experience (the “Services”). NeloKid is a store powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us.

In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person.

Personal information does not include information collected anonymously or de-identified so that it cannot identify you or reasonably be linked to you.

Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

• Contact details, including your name, address, billing address, delivery address, telephone number and email address.
• Financial information, including credit card numbers, debit card numbers and bank account details, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including items you view, place in your basket, add to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.
• Communications with us, including information you provide when communicating with us, for example when submitting a customer service enquiry.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, such as how and when you access or interact with them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers, including where we engage them to provide certain technologies and where they collect or process personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalising and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, process orders, remember your preferences and products you may be interested in, send account-related notifications, process purchases, returns, exchanges and other transactions, create, maintain and otherwise manage your account, arrange deliveries, facilitate returns and exchanges, allow you to post reviews, and provide a personalised shopping experience, for example by recommending products related to your purchases. This may include using your personal information to personalise and improve the Services so that they are more relevant to you.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, for example to send you marketing, advertising and promotional communications by email, SMS or post, and to show you online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your basket and your other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate or take action regarding fraudulent, illegal, harmful or malicious activity, protect public safety and secure our Services. If you choose to use the Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password or other access credentials with anyone.
• Communicating with you. We use your personal information to provide customer service, respond to your enquiries, provide effective services and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal proceedings, including requests from law enforcement or government authorities, to investigate or participate in civil discovery proceedings, potential or ongoing litigation or other legal proceedings, to enforce our terms or policies, or to investigate potential breaches of them.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer service, cloud storage, order processing and delivery.
• With business and marketing partners to provide marketing services and personalised advertising. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing content based on your online activity across different merchants and websites.
• When you direct us, request us or otherwise consent to the disclosure of certain information to third parties, for example in order to deliver products to you or through your use of social media widgets or sign-in integrations.
• With our affiliates or more generally within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including in response to subpoenas, search warrants or similar requests, to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence in order to provide and improve the Services.

In addition, in order to protect, develop and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, other merchants and Shopify.

To provide these enhanced features, Shopify may use personal information collected from your interactions with our Store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding Shopify’s use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and the rights available to you, you can view the Shopify Consumer Privacy Policy.

Depending on where you live, you may exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with us or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness or reliability of information contained on them.

Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction as to its use by us or by a third party.

Our inclusion of such links does not, in itself, imply endorsement of the content of those platforms or their owners or operators unless otherwise stated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” personal information relating to individuals under the age of 16, as those terms are defined under applicable law.

Security and Retention of Your Information

Please note that no security measures are perfect or infallible, and we cannot guarantee “perfect security”.

In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, such as whether we need to retain the information to manage your account, provide the Services, comply with our legal obligations, resolve disputes or enforce any other applicable agreements or policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request where permitted by law.

• Right of access / right to information. You may have the right to request access to the personal information we hold about you.
• Right to erasure. You may have the right to request deletion of personal information we hold about you.
• Right to rectification. You may have the right to request correction of inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that it be transferred to a third party, in certain circumstances and subject to certain exceptions.
• Managing communication preferences. We may send you promotional emails. You can unsubscribe from these at any time using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, for example regarding your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to those listed above:

• Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
• Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before it was withdrawn.

You may exercise these rights through the features provided within the Services or by contacting us using the details below.

To learn more about Shopify’s use of your personal information and the rights that may be available to you, including rights relating to data processed by Shopify, please visit:

https://privacy.shopify.com/en

We will not discriminate against you for exercising any of these rights.

We may need to verify your identity before processing your requests, to the extent required or permitted by applicable law.

In accordance with applicable law, you may appoint an authorised representative to make a request to exercise your rights on your behalf. Before accepting such a request from an authorised representative, we may require the representative to provide proof that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us.

We will respond to your request within the timeframes required by applicable law.

Complaints

If you wish to make a complaint about how we process your personal information, please contact us using the details below.

Depending on where you live, you may have the right to challenge our decision by contacting us using the details below or by making a complaint to the relevant data protection authority in your region.

For the EEA, you can find a list of data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or, where applicable, any equivalent agreement issued by the relevant UK authority, unless the data is transferred to a country recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice where required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please contact us by telephone on +1 505-405-9134, by email at contact@nelokid.com, or by post at:

8206 Louisiana Blvd NE
Albuquerque, NM 87113
United States

For the purposes of applicable data protection legislation, we are the controller of your personal information.